Are you trying to expand your exposure and client base? You might think you have all your ducks in a row, but there’s a huge piece of the puzzle piece you could be missing and this piece kind of pulls the whole puzzle together. You might already know that content is King and you probably already know that blogging shouldn’t go ignored, but somehow, someway, it’s always last on the priority list. I get it. As much as I’m constantly pushing my clients to blog and blogging on their behalf, I myself have put my own blogging on the back burner. Today I decided to make a choice, stop putting off this important part of my business and make the time to get it done, if I can do it so can you, so let’s get into it!
Why Make Time for Blogging?
There are tons of reasons why you need to stop putting this off, but here’s the number one reason that kept nagging at me – eventually forcing me out of my blogging lull.
Put Your Unique Value on Display!
There are tons of people out there doing exactly what you do, but guess what? They’re not you! There’s something about you that makes your business unique, there’s a certain way you do things, a particular way you look at problems and your personality is like no other! How is someone going to find out what you’re really about at that crucial time a lot of people overlook? That moment where they know they need something and do the research – before the first email, before the call, before the meeting – How do you convey your value without ever even having them on your radar? There’s a few ways:
By blogging you’re creating a bible of your services, style and business perspective. As long as you pay your hosting bill that bible is up and running for anyone who visits your site! Another bonus is your potential clients are easily able to see if your business aligns with their needs and if they do you’ve already sold yourself before the first contact even happened!
This is your domain, this is your business and you know what you’re talking about, so why haven’t you let the world know?!
The Icing on the Cake
If you seriously can’t make the time to blog don’t worry I’m here for you, even the best of the best have ghost writers 😉